How Telecom Companies in the UAE Can Benefit from Value-Added Services
The telecommunications industry and IPay value added services in the UAE are one of the most advanced and competitive in the world, providing high-quality voice, data, and broadband services to millions of customers. However, as the market matures and customer expectations increase, telecom and value-added service in UAE need to find new ways to differentiate themselves and create value for their subscribers.
A promising strategy for telecom companies is to give chance to the value-added services (VAS) which go beyond basic connectivity and boost user experience with features like entertainment, cloud, IoT, e-commerce, and digital payments aiding UAE-based telecom companies boost their annual revenues, enhance their customer ratings, and gain an edge over their competitors.
Benefits of VAS for Telecom Companies in the UAE
VAS can offer several benefits for telecom companies in the UAE, such as:
- Increasing Revenue And Profitability: VAS can generate new sources of income for telecom companies by creating more value for customers and charging them accordingly. For example, a streaming service, loyalty programs, mobile wallets, and cloud storage services. These services help telecom companies bring colorful diversity in their revenue mix and increase their average revenue per user (ARPU).
- Enhancing Customer Satisfaction: VAS can improve customer satisfaction by providing more convenience, choice, and personalization. For example, du offers a VAS called du View that allows customers to watch live TV channels on their smartphone enhancing the customer experience by giving them access to their favorite content anytime and anywhere.
- Enhancing Customer Retention: VAS can also help telecom companies retain their customers by boosting loyalty and engagement. For example, one VAS provider in UAE gives customers two movie tickets for the price of one on a certain day of the week, it is like rewarding customers for their loyalty and encouraging them to stay with such amazing companies.
- Gaining A Competitive Advantage: VAS can help telecom companies gain a competitive advantage by offering unique and differentiated services that attract and retain customers. For example, VAS provider rewards customers point for every dirham they spend on their services.
These points can be redeemed for various rewards such as vouchers, discounts, air miles, and donations. This service gives them an edge over its competitors by creating more value for customers and building a strong brand image.
Conclusion
Telecom and value added service in UAE are a key opportunity for telecom companies in the UAE to create more value for their customers and themselves. By offering VAS that are relevant, attractive, innovative, reliable, and scalable, telecom companies can increase their IPay value added services, revenue streams, improve customer satisfaction and retention, and gain a competitive advantage in the UAE market.
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